How to boost e-Commerce sales

2020 was a great year for e-commerce, and with more and more companies investing time and money into their websites, it’s important to stay ahead of the competition.

Could your website benefit from a new lease of life or an improvement in search rankings?

Website refresh

If your e-commerce sales have become stagnant, it could be time for a website makeover. It may be that your website just needs a quick refresh. This is a cost-effective method of giving your site a new look without changing the building blocks it stands upon. Consumers prefer a modern, easy to use and informative website that enables them to purchase with confidence.

Improve your SEO

To attract new clients, it is vital that your website is search engine friendly. Each page of your site should be optimised to help you rank as highly as possible in search engine results. If you rank lower than your competitors, you could be losing out on business and valuable sales opportunities.

Make your site mobile-friendly

Smartphones are used over 80% of the time for internet searches and online shopping. Therefore, your website needs to be fast and mobile optimised to keep potential clients engaged. The user experience of viewing your website should be equal across all devices.

Strengthen your social media

Your e-commerce business needs a strong social media presence. Having a carefully devised social media strategy – utilising Facebook Marketplace and Instagram Shopping – can ensure users and followers remain interested while engaging with your business.

Videos

Clients appreciate pictures and videos which demonstrate the product you’re offering in an easy-to-digest way. Ensure your videos are short and to the point. This showcases your products or services whilst also keeping your customers’ attention.

Click here to learn more about how Impact IT Solutions can help you maximise your selling power and take your e-commerce website to the next level.